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Would Your Brand Survive the Deprivation Test? The Re-birth of MySpace
The MySpace re-launch is getting generally strong reviews. In an effort to get to the root of the brand, researchers found heavy MySpace users, then took it away from them… Once the “it-girl” of the...
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Time for a MySpace Deathwatch?
As hinted at two weeks ago, the pink slips have arrived at MySpace as NewsCorp preps the loser for sale or perhaps even closure. In this mess is there vindication for Tom Freston? Tom Freston: Lost the...
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Linkage: Hey Buddy, Wanna By a Music Social Media Site?
As expected, NewsCorp is looking to dump MySpace at a considerable loss. The Lollapalooza lineup is announced, and Peter Bjorn and John and Beastie Boys go long-form with video… In a surprise to no...
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MySpace for $35million — Maybe Not So Crazy?
Was MySpace worth $35 million? Plus good news for Vevo, bad news for Grammys, and very bad news for RXP — we’re confirming it — R.I.P. MySpace Sold for $35 Million After posting a sale price of $100...
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The Top 22 Players In AAA and Adult Rock 2011: #7-#3
After a holiday hiatus, our year-end recap of people and companies that broke records, innovated, moved AAA forward, or otherwise had a stellar 2011 continues as we count down from #7 to #3… Share This...
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